25 January 2021, Sydney. B2B ICT marketing specialists, Mogrify, have welcomed 2021 with open arms, and a slew of New Year successes. Earlier this month, Mogrify obtained platinum certification from SharpSpring. The global marketing automation provider’s partner program recognises agencies demonstrating an exceptional level of expertise in marketing automation and the SharpSpring platform.
“This is very exciting for us, as Mogrify is the first specialised B2B Platinum Partner in the Asia Pacific region,” says Thomas Unwin, Director, Mogrify.
SharpSpring is used by over 4,500 agencies worldwide, of which only an elite few hold the title of Platinum Partner.
“We made a conscious decision to invest in training all of our employees, at every level, to complete the advanced automation training course. This means that when our clients need help, any one of our team is well positioned to assist,” adds Thomas.
Mogrify guides their SharpSpring customers to create engaging and dynamic content that speaks specifically to their target markets and buyer personas. In addition to completing the advanced training, Mogrify also runs MogLabs for customers. The sessions allow customers using the SharpSpring platform to upskill and pose questions for workflow development.
“These sessions are invaluable to both us and our customers as it enables Mogrify to expand and grow our in-house expertise for some of the more specific challenges posed by B2B marketing automation,” notes Thomas.
“We have recently welcomed a number of ICT businesses, who are already seeing the value of Mogrify’s expertise and offering,” adds Melanie Unwin, Director, Mogrify.
Mogrify customers using SharpSpring for their marketing automation needs with great success, include Orion Satellite Systems. According to Orion’s Sales Director, the experience has been a positive one.
“We took the decision to migrate our entire sales CRM and marketing automation capability to SharpSpring on Mogrify’s advice. A year on and we constantly see the benefit of choosing to work with a specialist in B2B as our marketing automation partner,” says David Townsend, Director of Sales, Orion Satellite Systems.
“Our purpose is translating business vision into marketing execution. We do this by creating bespoke strategies for our customers, based on their business goals. For the majority, this includes marketing automation. Being the only Platinum Partner specialising in B2B in APAC means we are ideally positioned to help our customers drive customer loyalty and dramatically improve their lead generation efforts,” notes Melanie.
Mogrify is a B2B marketing partner fulfilling the end-to-end B2B marketing function for SMB ICT and Professional Services. Unlike a traditional marketing agency, Mogrify provides businesses with an entire, or custom, bolt-on marketing function. By working closely with customers as an extension of their team, Mogrify connects business vision to specialist execution.
Marketing automation is one of the several scalable, repeatable processes Mogrify uses to drive positive outcomes for customers.
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