The Mogrify MAPR™ process – what is it and why does it matter?

Whether you’re a long-standing Mogrify customer or freshly onboarded into the fold, it’s possible you have heard us talking about our MAPR™ process. So, what is it?  

It’s the process we follow to ensure that your marketing activity stays on track and aligned to your strategy. Regardless of the goal that’s driving your marketing activity, by following the MAPR™ process, we ensure that your strategy and execution stay on track and on plan.  

What does this clever little diagram look like in real life? Let’s find out.  

1. Set Method 

During phase one, Set Method, we focus on strategy. Often this will be in the form of a Kickstarter workshop or a quarterly of half-yearly review. In between these, we monitor the strategy and make sure it’s on track at the start of each of your Work-in -Progress meetings (WIPs).  

2. Build Assets 

Phase two is where we start to Build the Assets you need to execute your strategy. Our team will liaise with you to identify who is the right subject matter expert for each asset, set up interviews, and manage reviews and sign off. This is the process we follow to create thought-leadership content, build out case studies and also look at what MarTech you have in place and what you need. We’ll build out workflows, enable functionality or even set up your platform as needed. Whatever their nature, we call these things “Assets” because they have long-term value for your business. 

3. Manage Promotion 

With a bank of strategic assets signed off and ready to rock, Phase 3 means it’s time to Manage Promotion using the channels identified during Phase 1. This stage is about using the assets created in Phase 2 – be that content, workflows, or lists etc. This is the stage most people want to start with but we recommend only starting promotion once the foundations are in place. Activities might include emails for nurture, social media for promotion or ads to amplify specific messages. If marketing automation was set up during Phase 2, then the workflows that we built will start to do more and more of the heavy lifting associated with Phase 3. Side note, this is why we insist all your content has a clear CTA – so we can trigger actions. Common workflow triggers include visiting a particular webpage, download a guide, fill out a form or a sales person manually triggering a workflow following a call.  

4. Recap 

And last but not least it’s time to Recap. Whilst we continuously monitor your strategy at your regular WIPs, we also take a deeper dive into all things strategic every quarter and half year. This allows us to check or adapt plans to ensure any pivots or business focus shifts are accounted for.  

Hopefully this contextualises all of the interactions our team has with you and is useful in understanding how Mogrify works.