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You’ve hired a marketer – don’t leave them hanging

Hiring a marketer can feel like ticking a big box. For many tech partners, it happens when lead flow starts drying up, the website is out of date, or MDF funds are sitting idle. Bringing someone in to “sort out marketing” seems like the answer. But the hire alone rarely fixes the problem. In the […]

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From capability to clarity: Why so many tech partners struggle to market themselves

At Mogrify, we’ve spent years working alongside tech partners – MSPs, ISVs, consultancies – and a consistent pattern shows up: these businesses are great at solving customer problems, but not always great at telling people how or why. It’s not usually a marketing execution problem. It’s a translation problem. Too often, marketing gets delegated to […]

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ABM demystified: A hyper-personalised B2B marketing strategy

Account Based Marketing (ABM) has been something of a buzzword recently in the B2B space. With Mogrify currently Beta testing our own SMB-level ABM product, we thought we’d explore the topic through a little a series of blogs. What is it? How is it different? What pains can it help solve? What are the problems […]

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The 6 Key B2B Tech / IT Marketing Trends for 2023

Business leaders take note! It’s possible we say this every 12 months, but where did the year go? What a year it has been! From being in the office together and actually meeting people face to face, we have also seen the world changing with some exciting new developments in B2B marketing. With that in […]

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