You’ve hired a marketer – don’t leave them hanging
Hiring a marketer can feel like ticking a big box. For many tech partners, it happens when lead flow starts drying up, the website is out of date, or MDF funds are sitting idle. Bringing someone in to “sort out marketing” seems like the answer. But the hire alone rarely fixes the problem. In the […]
From capability to clarity: Why so many tech partners struggle to market themselves
At Mogrify, we’ve spent years working alongside tech partners – MSPs, ISVs, consultancies – and a consistent pattern shows up: these businesses are great at solving customer problems, but not always great at telling people how or why. It’s not usually a marketing execution problem. It’s a translation problem. Too often, marketing gets delegated to […]
ABM demystified: A hyper-personalised B2B marketing strategy
Account Based Marketing (ABM) has been something of a buzzword recently in the B2B space. With Mogrify currently Beta testing our own SMB-level ABM product, we thought we’d explore the topic through a little a series of blogs. What is it? How is it different? What pains can it help solve? What are the problems […]
The 6 Key B2B Tech / IT Marketing Trends for 2023
Business leaders take note! It’s possible we say this every 12 months, but where did the year go? What a year it has been! From being in the office together and actually meeting people face to face, we have also seen the world changing with some exciting new developments in B2B marketing. With that in […]
Four reasons why sales and marketing automation fails. And four tips to ensure yours doesn’t.
In our recent webinar, Why you’re right to be hesitant about sales and marketing automation, Mogrify’s Melanie and Thomas Unwin, alongside SharpSpring’s Scott Earnest identified four common reasons why automation fails – and countered these with four tips to maximise success. Why most companies fail at automation… While 96% of marketers have implemented a Marketing […]
Need to quickly pivot your marketing message? Now’s the time to get laser-focused
The ramifications of Covid-19 have been, and will be for some time, extensive. Facing a global pandemic is not something most businesses plan for. From a shift to working at home, to a fragile economy in shock, the current lockdown restrictions are taking a toll on everyone. As soon as Covid-19 started to ramp up, we […]