You need a skilled team of marketing specialists who understand B2B services and use & define industry best practice.

At Mogrify we focus on outputs and the smartest, most commercially effective way of achieving them. We do this by constantly refining and improving our processes and your sales & marketing strategy.

MOGRIFY'S MAPRtm PROCESS

Mogrify’s MAPR™ process guides all the work we undertake for our customers. This is the process we follow to ensure that your marketing activity stays on track and aligned to your strategy.

Regardless of the goal that’s driving your activity, by following the MAPR™ process, we ensure that your strategy and execution stay on track and on plan.  

B2B marketing is costly and inexact. It is crucial to minimise time and cost leakages through your various campaigns, leaving more of the effective stuff. In our “Kickstarters” we work to DISCOVER and DEFINE your goals, what you are focusing on selling, who exactly you are targeting, and why they would be interested. If we don’t think they’ll be interested, we’ll say so! We then PLAN exactly what needs to happen monthly over the next 6-12 months. You are delivered a Mogrify “Asset & Activity Map” with all the detail, fully costed

With your ASSETS BUILT it’s time to use them to achieve the goals defined during SET METHOD. Just having a website isn’t enough if you don’t tell anyone about it! MANAGE PROMOTION is costly to get wrong. Mogrify believe in starting small and making iterative changes to see what best works to DISTRIBUTE and AMPLIFY your message and ASSETS. Thinking longer term, some people aren’t ready to buy now - it is vital to NURTURE them in order to maximise long-term ROI from your sales & marketing activity

MEASURE and ANALYSE – it seems obvious and simple, but it is so easy in marketing to be tricked by so-called “vanity metrics” and equally easy to draw incorrect assumptions from the results you see. This is where Mogrify’s unparalleled B2B services marketing consultative expertise comes to the fore – we’ll ask questions and CHALLENGE WHY we’re seeing results. By properly and regularly RECAPPING, we can gather the insights we need to OPTIMISE your on-going strategy and continue the MAPR journey

You wouldn’t invite guests to your house before it’s finished being built and tidied right? The most common mistake we see with marketing is to start spending on promotional activity before you’ve BUILT and organised the right sales & marketing ASSETS. We’ll implement appropriate MARTECH, tidy up/ build and properly organise your CORE ASSETS (everything from blogs to web pages, podcasts, videos, event plans, brochureware and more) and drip-feed ONGOING ASSETS from your “Asset & Activity Map”

OUR PROCESS

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Intro text to show the process and timeline when we start working with new customers.
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HEADING EXAMPLE
Intro text to show the process and timeline when we start working with new customers.
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HEADING EXAMPLE
Intro text to show the process and timeline when we start working with new customers.
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YOUR BOLT ON
MARKETING TEAM

We have a team of marketing specialists ready to plug into your businesses. We deliver a holistic, integrated and scalable marketing solutions covering the full suite of marketing specialisms.  Some capabilities we provide as part of your integrated solution are:
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“Mogrify understood that we needed to narrow our market and discover what makes different sectors tick, to really discover their challenges and pain points. They asked the right questions and forced us to think seriously about the focus of our business and our ICT marketing strategy”
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“As a result of the right B2B integrated marketing activity across multiple channels, we are receiving regular, high-quality, targeted sales leads and we can see the marketing activity has directly led to our biggest sales ever. We can also see exactly why - what the touchpoints are, what content is being engaged with, and so on”
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“Mogrify rebranded us from an old look to a brand that looks professional. Branding is part of a company and if you haven’t done that, one of the fundamental part of your business is missing. Having a B2B integrated marketing partner like Mogrify is kind like having an invoicing system, or a managed service tool - you have to have it, it’s part of your business

ACCELERATE YOUR JOURNEY

Move quickly through the Vision stage and into Execution with Mogrify’s Accelerator packages.

 

Haven’t found what you’re looking for? Contact us

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IT SMART SOLUTIONS

SOLUTION:
MOGRIFY’S MARKETING
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ORION SEES BEST SALES MONTH EVER

SOLUTION:
MOGRIFY’S MARKETING
AS-A-SERVICE