Insights & resources

The start of the new Financial Year is to businesses what New Year is to individuals. It’s a time to reflect on the year that’s been and set some new goals. At Mogrify, we see this time as a good opportunity for companies to evaluate their marketing strategy and set themselves up for long-term success. […]

As a business owner in the technology space, you’re almost certainly familiar with the concept of “Co-Funding” for marketing efforts. Just in case you’re not, here’s a quick summary: Your business is either selling or incorporating products from larger technology Vendors – such as Microsoft, Cisco, IBM, Veeam, Fortinet, Telstra, NBN, Google and dozens of […]

People don’t trust words, they trust actions, a fact that was proven by a recent study that revealed people trust individuals 47% more than they trust businesses. This supports our experience, when talking with Australian IT businesses, that this is an industry with a deep-rooted requirement for personal relationships when it comes to new business […]

There seems to be a general misconception when it comes to marketing that the sole purpose of it is to generate leads. Whilst this is a crucial goal for many businesses it is far from being the only outcome and purpose of marketing. In our new series, There’s More than one Marketing Goal, we will […]

Running a business is challenging and rewarding. Most of all – it’s time-consuming. As a business owner (or CEO) you don’t have time to oversee every single aspect. Such as marketing. This is what your internal team (if you have one) or external partner are for. The key to effective marketing? Do the groundwork, get […]

New Year is always a time for looking back – and looking forward! Personally and professionally, we all review the highs and lows of the previous 12 months and set new goals for the year ahead. At Mogrify, we’ve been focusing on which strategies have – and haven’t – worked for our customers during 2018. […]