Insights & resources

Here is a new perspective on content marketing that you may not have considered. One of our Directors, Melanie Unwin recently attended a talk by LinkedIn’s employment branding experts Megan Speelman and Ryan Rutledge, on how best to use content to communicate your talent brand to the market. It got her thinking about some of […]

Our team recently sat back and reviewed the year that was. We reflected on our successes and our learnings and those of our customers. We’ve been very lucky to work with a multitude of IT businesses this year and supporting them in hitting their business goals is one of the main reasons we come to […]

As a business leader or marketer in the B2B / IT space, one of your most commonly used phrases is most likely, ‘customer experience’. Or perhaps it is ‘user’ or ‘end-user’ experience that is at the heart of your own sales conversations before you even start talking about the technology. And all with good reason, […]

Alongside Microsoft and other industry thought-leaders, we are really excited to be presenting as part of the “Next” webinar program. Next has been designed to help Microsoft Partners with key aspects of their business and will guide you through relevant business strategies, sales approaches and modem marketing. Over the next few months, one of our […]

In this part 1 of a 3-blog series, we take you through the first 4 steps of the modern marketing process and help you establish the foundation of your content marketing strategy. Build your foundation – Steps 1 – 4 of the modern marketing process You may remember that the 8 steps process we introduced […]