Insights & resources

It’s an exciting start to 2016 here at Mogrify, with the kick-off of the Modern Marketing training roadshow we’re running with Microsoft throughout the year, across 5 major Australian cities. Course details: Potential customers have become far more savvy and knowledgeable by doing their research before contacting a partner or vendor. We will showcase the […]

When embarking on your content marketing journey – whether you’re developing your strategy, or just starting to dabble in content creation – it’s always good to look around to see who’s doing it well. {Remember, though that having a documented content strategy really is the best practice approach (we’ll talk about the key elements of […]

Alongside Microsoft and other industry thought-leaders, we are really excited to be presenting as part of the “Next” webinar program. Next has been designed to help Microsoft Partners with key aspects of their business and will guide you through relevant business strategies, sales approaches and modem marketing. Over the next few months, one of our […]

In this part 1 of a 3-blog series, we take you through the first 4 steps of the modern marketing process and help you establish the foundation of your content marketing strategy. Build your foundation – Steps 1 – 4 of the modern marketing process You may remember that the 8 steps process we introduced […]

This blog is part of the ‘Behind the Scenes’ series – an insight into just some of the content being presented at the Microsoft Australia Partner Conference 2016 where Mogrify will be presenting. Savvy, self-educating buyers, social media and ever-advancing technology – these have changed and continue to evolve the role of marketing. Making sense […]