Insights & resources

As a business leader or marketer in the B2B / IT space, one of your most commonly used phrases is most likely, ‘customer experience’. Or perhaps it is ‘user’ or ‘end-user’ experience that is at the heart of your own sales conversations before you even start talking about the technology. And all with good reason, […]

In this part 1 of a 3-blog series, we take you through the first 4 steps of the modern marketing process and help you establish the foundation of your content marketing strategy. Build your foundation – Steps 1 – 4 of the modern marketing process You may remember that the 8 steps process we introduced […]

This blog is part of the ‘Behind the Scenes’ series – an insight into just some of the content being presented at the Microsoft Australia Partner Conference 2016 where Mogrify will be presenting. Savvy, self-educating buyers, social media and ever-advancing technology – these have changed and continue to evolve the role of marketing. Making sense […]

This blog is part of the ‘Behind the Scenes’ series – an insight into some of the content being presented at the Microsoft Australia Partner Conference 2016 where Mogrify will be presenting. We are all feeling it. The competitive landscape is changing faster than ever. Evolving buyer behaviour, new technology, new business models – we […]

It seems that 2016 is already ramping up in earnest – so if you haven’t already, now is the time to review how your marketing has fared over the last 12 months, and put in place some dedicated time to plan for 2016. We’ve collated six top marketing trends, tips and insights from 2015 that […]