“Having a partner in marketing is like having an invoicing system, or a managed service tool – you have to have it, it’s part of your business.”
– Travis Carter, Managing Director, Retrac
Established in 2008 by Travis Carter, Retrac is a cloud services business based in Melbourne’s south eastern suburbs and servicing clients throughout Melbourne, regional Victoria and all over Australia. Retrac has developed its own network and Internet service, and even its own data centre, for customer use.
While Retrac was growing and developing, and evolving into a cloud service provider, their branding wasn’t following suit.
“We had a crappy old website,” says Travis. “And we had no way of showing prospective customers how good we were before they met us. We needed to build up our products more professionally and communicate better with potential and existing customers.”
Another issue with Retrac’s website was that customers looking for information could only find a long, confusing list of different products, with different pricing.
Mogrify came as a recommendation from one of Retrac’s technology partners. When Retrac approached Mogrify for help with their marketing, all they had was a basic website. Within 12 months, they’d turned around their branding and become content kings.
“One of our biggest challenges was: How do we tell our customers what we’re doing? How do we supply them with a place where they can see that Retrac is not the same company it was when we first began?”
– Travis Carter, Managing Director, Retrac
“We look professional on the outside and we’re continually working on converting that new business.”
“We know it’s a long-term process, but Mogrify has given us a good base from which to propel forward. Working with Mogrify has made it as simple as possible to showcase the value we have to offer.”
– Travis Carter, Managing Director, Retrac
