“Look for a marketing partner that has experience in the space that you are looking to target. It makes a big difference when you don’t have
to explain the jargon when you’re working to a tight deadline – the process moves faster.”
– FORMER CAMPAIGN MANAGER, The Missing Link.
The Missing Link, an international IT company, are a multi award winning provider, who have assisted businesses with IT solutions for Cybersecurity, Cloud, and Automation for over 25 years.
The Missing Link’s campaign manager at the time was handling multiple campaigns and needed a marketing partner to assist with a Microsoft product webinar campaign which had a target of 60 registrations. She chose Mogrify due to their IT sector experience and familiarity with MSPs, as well as their close affiliation with Microsoft.
“The strategy, including opting for a plain-text email nurture (rather
than designed eDM’s), was based on historical data that Mogrify has
collected across multiple webinar campaigns and was able to quickly
recommend a tried and tested approach.”
“With Mogrify, the campaign ran really smoothly and there was fantastic communication. They were a great cultural fit for us. The team were really goal focused and we were all working towards the same outcomes. It was a strong partnership, and we were never waiting for Mogrify to get back to us.”
– FORMER CAMPAIGN MANAGER, The Missing Link.
