Central Coast, Australia; West Sussex, UK
A little less (tech) conversation, a little more (helpful) action
“We love working with technical companies, they are one of Mogrify’s key customer bases. The people are smart, super passionate about what they do, and are solving business problems that many people would be completely stumped by.” “We admire information technology companies. The computer programmers, network engineers, systems analysts, solutions architects and business consultants know […]
Why strategy beats specialty: Time for a holistic marketing approach
When it comes to marketing, you might be working with multiple specialist agencies. One agency might look after your social media, another your SEO and yet another may create your content. With so many agencies on board, it quickly becomes your job to manage them all and make sure they’re executing against your internal strategy. […]
New Financial Year, new marketing strategy?
The start of the new Financial Year is to businesses what New Year is to individuals. It’s a time to reflect on the year that’s been and set some new goals. At Mogrify, we see this time as a good opportunity for companies to evaluate their marketing strategy and set themselves up for long-term success. […]
Vendor marketing co-funding – our tips for IT Business Owners on how to approach it
As a business owner in the technology space, you’re almost certainly familiar with the concept of “Co-Funding” for marketing efforts. Just in case you’re not, here’s a quick summary: Your business is either selling or incorporating products from larger technology Vendors – such as Microsoft, Cisco, IBM, Veeam, Fortinet, Telstra, NBN, Google and dozens of […]
Why investing in your staff will increase trust in your company
People don’t trust words, they trust actions, a fact that was proven by a recent study that revealed people trust individuals 47% more than they trust businesses. This supports our experience, when talking with Australian IT businesses, that this is an industry with a deep-rooted requirement for personal relationships when it comes to new business […]
There’s more than one marketing goal – Can having a strong marketing foundation make your business more investable?
There seems to be a general misconception when it comes to marketing that the sole purpose of it is to generate leads. Whilst this is a crucial goal for many businesses it is far from being the only outcome and purpose of marketing. In our new series, There’s More than one Marketing Goal, we will […]