Insights & resources

There seems to be a general misconception when it comes to marketing that the sole purpose of it is to generate leads. Whilst this is a crucial goal for many businesses it is far from being the only outcome and purpose of marketing. In our new series, There’s More than one Marketing Goal, we will […]

Search engine optimisation (SEO) is quite the buzzword these days. At its heart, it’s about increasing your business’ presence on search engines like Google and Bing without paying for ads. Chances are you know it’s an important part of your marketing strategy and maybe you’ve engaged an agency to ‘do SEO’ for you. But! Are […]

A couple of years ago, research revealed that sales and marketing teams within companies were all too often not cooperative, but competitive. The survey stated that 51 per cent of marketers were dissatisfied with the level of communication between the teams and that 53 per cent of sales professionals were unhappy with marketing’s support. While […]

As all IT business leaders and marketers know, content marketing is no longer the new kid on the block and many are doing it well – i.e. it’s helping to drive regular inbound leads. However – we’ve found that if left unchecked – and if there has never been a proper strategy put in place, […]

‘Those guys are all over Social Media like a cheap suit!’ We’ve all thought it or heard someone say it in relation to a competitor who ‘just seems to be everywhere’. How are they doing it? How can they afford it? Who have they hired to do it for them? Oh my god, they must […]

It’s that time of year again. As a business owner, or as someone wearing the marketing hat in your organisation, you’re diving into your marketing plan for the new financial year and deliberating over what to include to position your business for growth. When you consider all the elements related to marketing these days—branding, messaging, […]