Insights & resources

People don’t trust words, they trust actions, a fact that was proven by a recent study that revealed people trust individuals 47% more than they trust businesses. This supports our experience, when talking with Australian IT businesses, that this is an industry with a deep-rooted requirement for personal relationships when it comes to new business […]

There seems to be a general misconception when it comes to marketing that the sole purpose of it is to generate leads. Whilst this is a crucial goal for many businesses it is far from being the only outcome and purpose of marketing. In our new series, There’s More than one Marketing Goal, we will […]

Running a business is challenging and rewarding. Most of all – it’s time-consuming. As a business owner (or CEO) you don’t have time to oversee every single aspect. Such as marketing. This is what your internal team (if you have one) or external partner are for. The key to effective marketing? Do the groundwork, get […]

New Year is always a time for looking back – and looking forward! Personally and professionally, we all review the highs and lows of the previous 12 months and set new goals for the year ahead. At Mogrify, we’ve been focusing on which strategies have – and haven’t – worked for our customers during 2018. […]

A couple of years ago, research revealed that sales and marketing teams within companies were all too often not cooperative, but competitive. The survey stated that 51 per cent of marketers were dissatisfied with the level of communication between the teams and that 53 per cent of sales professionals were unhappy with marketing’s support. While […]

As all IT business leaders and marketers know, content marketing is no longer the new kid on the block and many are doing it well – i.e. it’s helping to drive regular inbound leads. However – we’ve found that if left unchecked – and if there has never been a proper strategy put in place, […]