Insights & resources

A couple of years ago, research revealed that sales and marketing teams within companies were all too often not cooperative, but competitive. The survey stated that 51 per cent of marketers were dissatisfied with the level of communication between the teams and that 53 per cent of sales professionals were unhappy with marketing’s support. While […]

As all IT business leaders and marketers know, content marketing is no longer the new kid on the block and many are doing it well – i.e. it’s helping to drive regular inbound leads. However – we’ve found that if left unchecked – and if there has never been a proper strategy put in place, […]

‘Those guys are all over Social Media like a cheap suit!’ We’ve all thought it or heard someone say it in relation to a competitor who ‘just seems to be everywhere’. How are they doing it? How can they afford it? Who have they hired to do it for them? Oh my god, they must […]

It’s that time of year again. As a business owner, or as someone wearing the marketing hat in your organisation, you’re diving into your marketing plan for the new financial year and deliberating over what to include to position your business for growth. When you consider all the elements related to marketing these days—branding, messaging, […]

As we move into the new financial year, after all the fun number crunching is over (that was painful!), it’s a good time to sit back and reflect on the year that’s been. What have been the lows, the highs, the learnings? What could your business have done better, and what should you do more […]

Staying ahead of the business competition isn’t just about having the right marketing tools in place. As the saying goes, “It’s not what you’ve got, it’s what you do with it that counts.” The ins and outs of today’s modern marketing world can be overwhelming, full of jargon and the unknown. Inbound, outbound, social, lead […]