Perfectionism is the enemy of good marketing
Running a business is challenging and rewarding. Most of all – it’s time-consuming. As a business owner (or CEO) you don’t have time to oversee every single aspect. Such as marketing. This is what your internal team (if you have one) or external partner are for. The key to effective marketing? Do the groundwork, get […]
How our learnings from 2018 can boost your marketing success for 2019
New Year is always a time for looking back – and looking forward! Personally and professionally, we all review the highs and lows of the previous 12 months and set new goals for the year ahead. At Mogrify, we’ve been focusing on which strategies have – and haven’t – worked for our customers during 2018. […]
How a bold business vision transformed Total Synergy
Scott Osborne, CEO of Total Synergy, recognised in 2012 that B2B technology buyer behaviour was changing. It wasn’t exactly an epiphany, the changing landscape evolved over the course of a few years until it was very clear: the way in which his company was interacting with its customers and potential leads was becoming less effective. […]
Mapping content to the B2B buyer’s journey – or the Buyer R.A.C.E.R
If you are reading this article, you probably attended one of our training sessions and are familiar with some of the ideas and examples we discuss here. If this is new to you or you need a refresher on any of the concepts learned– do get in touch! We all know that only a small […]
B2B content marketing is a team sport – get your business involved
Most successful B2B content marketers won’t be afraid to share their secret – they very rarely do it on their own! As they focus on improving, or establishing, their content marketing process they ensure they have one key ingredient in place: the buy-in and participation from the rest of their business. B2B content marketing is a […]
A content approach to talent acquisition
Here is a new perspective on content marketing that you may not have considered. One of our Directors, Melanie Unwin recently attended a talk by LinkedIn’s employment branding experts Megan Speelman and Ryan Rutledge, on how best to use content to communicate your talent brand to the market. It got her thinking about some of […]