Insights & resources

What’s new? How are you innovating? What’s your point of difference? These are important questions for any business and especially so in IT. The way you respond to these questions is key to how successful any new initiatives you roll out will be. New for the sake of it, novelty factors and impulse projects rarely […]

Running a business is challenging and rewarding. Most of all – it’s time-consuming. As a business owner (or CEO) you don’t have time to oversee every single aspect. Such as marketing. This is what your internal team (if you have one) or external partner are for. The key to effective marketing? Do the groundwork, get […]

New Year is always a time for looking back – and looking forward! Personally and professionally, we all review the highs and lows of the previous 12 months and set new goals for the year ahead. At Mogrify, we’ve been focusing on which strategies have – and haven’t – worked for our customers during 2018. […]

Here is a new perspective on content marketing that you may not have considered. One of our Directors, Melanie Unwin recently attended a talk by LinkedIn’s employment branding experts Megan Speelman and Ryan Rutledge, on how best to use content to communicate your talent brand to the market. It got her thinking about some of […]

Our team recently sat back and reviewed the year that was. We reflected on our successes and our learnings and those of our customers. We’ve been very lucky to work with a multitude of IT businesses this year and supporting them in hitting their business goals is one of the main reasons we come to […]

As a business leader or marketer in the B2B / IT space, one of your most commonly used phrases is most likely, ‘customer experience’. Or perhaps it is ‘user’ or ‘end-user’ experience that is at the heart of your own sales conversations before you even start talking about the technology. And all with good reason, […]