B2B content marketing is a team sport – get your business involved
Most successful B2B content marketers won’t be afraid to share their secret – they very rarely do it on their own! As they focus on improving, or establishing, their content marketing process they ensure they have one key ingredient in place: the buy-in and participation from the rest of their business. B2B content marketing is a […]
A content approach to talent acquisition
Here is a new perspective on content marketing that you may not have considered. One of our Directors, Melanie Unwin recently attended a talk by LinkedIn’s employment branding experts Megan Speelman and Ryan Rutledge, on how best to use content to communicate your talent brand to the market. It got her thinking about some of […]
What does a successful IT company look like in 2018?
Our team recently sat back and reviewed the year that was. We reflected on our successes and our learnings and those of our customers. We’ve been very lucky to work with a multitude of IT businesses this year and supporting them in hitting their business goals is one of the main reasons we come to […]
Insights for marketing success in the tech world: what B2B can learn from B2C
As a business leader or marketer in the B2B / IT space, one of your most commonly used phrases is most likely, ‘customer experience’. Or perhaps it is ‘user’ or ‘end-user’ experience that is at the heart of your own sales conversations before you even start talking about the technology. And all with good reason, […]
The shifting B2B marketing landscape: Then vs Now
This blog is part of the ‘Behind the Scenes’ series – an insight into just some of the content being presented at the Microsoft Australia Partner Conference 2016 where Mogrify will be presenting. Savvy, self-educating buyers, social media and ever-advancing technology – these have changed and continue to evolve the role of marketing. Making sense […]
Resourcing your B2B marketing function: the WHO and the HOW
This blog is part of the ‘Behind the Scenes’ series – an insight into some of the content being presented at the Microsoft Australia Partner Conference 2016 where Mogrify will be presenting. We are all feeling it. The competitive landscape is changing faster than ever. Evolving buyer behaviour, new technology, new business models – we […]