Insights & resources

Scott Osborne, CEO of Total Synergy, recognised in 2012 that B2B technology buyer behaviour was changing. It wasn’t exactly an epiphany, the changing landscape evolved over the course of a few years until it was very clear: the way in which his company was interacting with its customers and potential leads was becoming less effective. […]

If you are reading this article, you probably attended one of our training sessions and are familiar with some of the ideas and examples we discuss here. If  this is new to you or you need a refresher on any of the concepts learned– do get in touch! We all know that only a small […]

Most successful B2B content marketers won’t be afraid to share their secret – they very rarely do it on their own! As they focus on improving, or establishing, their content marketing process they ensure they have one key ingredient in place: the buy-in and participation from the rest of their business. B2B content marketing is a […]

Here is a new perspective on content marketing that you may not have considered. One of our Directors, Melanie Unwin recently attended a talk by LinkedIn’s employment branding experts Megan Speelman and Ryan Rutledge, on how best to use content to communicate your talent brand to the market. It got her thinking about some of […]

Our team recently sat back and reviewed the year that was. We reflected on our successes and our learnings and those of our customers. We’ve been very lucky to work with a multitude of IT businesses this year and supporting them in hitting their business goals is one of the main reasons we come to […]

As a business leader or marketer in the B2B / IT space, one of your most commonly used phrases is most likely, ‘customer experience’. Or perhaps it is ‘user’ or ‘end-user’ experience that is at the heart of your own sales conversations before you even start talking about the technology. And all with good reason, […]