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The shifting B2B marketing landscape: Then vs Now
This blog is part of the ‘Behind the Scenes’ series – an insight into just some of the content being presented at the Microsoft Australia Partner Conference 2016 where Mogrify will be presenting. Savvy, self-educating buyers, social media and ever-advancing technology – these have changed and continue to evolve the role of marketing. Making sense […]
Resourcing your B2B marketing function: the WHO and the HOW
This blog is part of the ‘Behind the Scenes’ series – an insight into some of the content being presented at the Microsoft Australia Partner Conference 2016 where Mogrify will be presenting. We are all feeling it. The competitive landscape is changing faster than ever. Evolving buyer behaviour, new technology, new business models – we […]